Are the products you produce or the services you offer cheap and unimpressive? If the answer is yes, by all means, have your brother-in-law create your amateur website or inkjet-print some ragged business cards or flyers... But we are going to guess that you care for and image your product and services and you want the entire world to know the same.
Your card is one of the very first impressions your company presents, but so many shop for the cheapest option just to get their name and number on a piece of paper and that's good enough. The result is a chintzy business card to represent your chintzy brand... or at least that is what you are conveying as a representative of your business. |
Our web site is good enough, my brother-in-law does it. and we bet your competition is happy your brother-in-law does your website as well...
The same rules applies to your flyers, catalogs, instruction manuals and right down to your business cards.
We could spend pages preaching image for catalogs, web sites, etc, but here is one real world example proving how we can provide your company with an overall marketing image... your business cards.
A perfect example is the real estate industry, fiercely competitive salespeople vying to sell you the exact same house. How do these sales people try to stand out? Since much of sales is about placing trust in the sales people as much as the product, placing a friendly face with the name on business cards is an industry standard. It is more rare these days to see a realtor business card without their likeness... than with.
If the illustrated business card game works so well for the non-tangible real estate industry, think about your product and services on your card and how your "first impression" can convey so much about your product... your business... your brand.
We hope this business card marketing example illustrates how to make your company stand out. Eye grabbing marketing material to match many budget levels can represent you company and products proudly.
|
The "Brother-In-Law Manifesto"
